Using webhooks with Google Analytics

Question

I'm trying to integrate my CRM with Google Analytics to monitor lead changes (from lead to sell) and so on. As I understood, I need to use Google Measurement Protocol, to receive webhooks from CRM and translate it to Analytics Conversions.

But in fact, I don't really understand how to do it. I need to make some script, to translate webhook code to analytics, but where I need to place that script? Are there some templates? And so on.

So, If you know some tutorials/courses/freelancers to help me with intergrating webhooks with Analytics - I need your advice.

Example of webhook from CRM:

{
    "leads": {
        "status": {
            "id": "25399013",
            "name": "Lead title",
            "old_status_id": "7039101",
            "status_id": "142",
            "price": "0",
            "responsible_user_id": "102525",
            "last_modified": "1413554372",
            "modified_user_id": "102525",
            "created_user_id": "102525",
            "date_create": "1413554349",
            "account_id": "7039099",
            "custom_fields": [
                {
                    "id": "427183",
                    "name": "Checkbox custom field",
                    "values": ["1"]
                },
                {
                    "id": "427271",
                    "name": "Date custom field",
                    "values": ["1412380800"]
                },
                {
                    "id": "1069602",
                    "name": "Checkbox custom field",
                    "values": ["0"]
                },
                {
                    "id": "427661",
                    "name": "Text custom field",
                    "values": ["Валера"]
                },
                {
                    "id": "1075272",
                    "name": "Date custom field",
                    "values": ["1413331200"]
                }
            ]
        }
    }
}

Answer 1

"Webhook" is a fancy way of saying that your CRM can call a web based service whenever something interesting happens (i.e. the CRM can "hook" into a web based application). E.g. if a new lead is created you can call an url with the lead details as parameters.

Specifics depend on your CRM, but when you set up a webhook there should be a field to set a url; the script that evaluates the CRM data is located at the URL.

You have that big JSON thing as your example - No real way to tell without knowing your system, but I assume that is sent as request body. So in your script you evaluate the request body, extract the parameters you want to send to analytics (be mindful that you are not allowed to store personally identifiable information) and sent it via the measurement protocol as described in the documentation linked in the other answer.

Depending on the system you might even be able to call the measurement protocol without having a custom script in between (after all the measurement protocol is an url with a few parameters).

This is an awfully generic answer, but then the question is really broad.