Programmatically setting a custom customer attribute

Question

Is it possible to programmatically set the value of a custom customer attribute? I have scoured the internet for an answer to this, but to no avail :(.

I know that you can access one using this method:

$customer = Mage::getSingleton('customer/session')->getCustomer();
$measurements_taken = $customer->getResource()->getAttribute('measurements_taken')->getFrontend()->getValue($customer);

but I'm not too sure on how to set the value of this attribute. I tried the following:

$customer = Mage::getSingleton('customer/session')->getCustomer();
$customer->setMeasurementsTaken('TO_CHECK');
$customer->saveAttribute($customer,'measurements_taken');

but it throws an error saying something about an invalid method.

Answer 1

After making your updates,

$customer->save();

or

$customer->setMeasurementsTaken('TO_CHECK')->save();