Outlook iOS App showing icons for sender and even buttons. How?

Question

Outlook iOS is showing avatar photos from external commercial senders in its list as shown by the attached screen shot. For Amazon it goes a step further and shows a button to track shipments in the shot as well.

I’m trying to figure out how to embed our enterprise logo into emails to achieve the same effect. An email with our logo and perhaps a “click or touch to respond to this support issue” button would help us to stand out. There is no doc I could find online.

Anyone have an idea of how or where to look?

Answer 1

Finally found it! BIMI is what causes this logo to work! Here are the links:

BIMI

https://mailchimp.com/marketing-glossary/bimi/

Check your domain for BIMI

https://bimigroup.org/bimi-generator/

Thanks! John.