How to get attr with raw entities?

Question

I have data attr on my tag. Data attr has HTML entity in it. I can get content of that attr with data method from jQuery. However, HTML entity is modified and instead of getting — I get —.

How to get the raw content?

JsFiddle demo.

Answer 1

I think that is not possible. As I understand it, the browser automatically resolves —, therefor you would have to encode it server-side to —.

jsFiddle